Post on February 5, 2021 by Erin
Planetary Design Rebrands Coffee Brewing Gear, Drinkware as BruTrek ™
BONNER, Mont. – Planetary Design, LLC, is excited to announce it is rebranding its line of coffee brewing gear and drinkware under the BruTrek™ name to better reflect the company’s target market of outdoor adventure enthusiasts. The rebranding comes as Planetary Design completes a two-year effort to refresh its entire line of coffee brewing gear and drinkware, which will culminate with two complete product updates and one new product introduction in January 2020. The new BruTrek logo will be phased in on all products over the next several months so branding is consistent across the line. For more information about BruTrek products, visit https://brutrek.com
“At Planetary, we believe the new BruTrek brand captures the essence of brewing the best cup of coffee or tea possible during your outdoor adventures,” said Jess Nepstad, CEO of Planetary Design. “We love our products’ durability and the patents we’ve incorporated into their design. They can be used while at home or in the office, of course, but they’re truly built to make coffee anywhere – at camp, in a cabin, on the road or out trekking.”
Planetary Design’s BruTrek line currently includes:
- 8-fluid-ounce Camp Cups
- 16-fluid-ounce Adventure Tumbler
- 16-fluid-ounce Infuser Mug for tea, cold-brew coffee or fruit-infused water
- 16-fluid-ounce Double Shot coffee press to-go with built-in storage for extra grounds
- 16-fluid-ounce Big Sky Bistro travel mug, the company’s original French press mug
- 20-fluid-ounce Steel Toe coffee press to-go
- 32- and 48-fluid-ounce Table Top French press
All products in the BruTrek line are built of durable, double-wall-insulated stainless steel, with no glass to break during outdoor adventures. Coffee press to-go mugs feature patented Bru-Stop™ screen and plate that create a barrier between the grounds and coffee once fully pressed down. This halts the brewing process and prevents the coffee from becoming overly extracted and bitter. The Infuser Mug features a fine mesh filter and patented infusion-stopping chamber, to prevent over-steeping.
BruTrek products are also road tested, with Planetary Design sending three BruTrek rigs and their drivers to travel highways, byways & backroads to introduce products to customers at coffee shops, trade shows, overland & adventure van rallies and other stops across the country. Be sure to follow @Bru.Trek on Instagram to stay up-to-date on our whereabouts!